The Foundation of Your Brand
Express your identity correctly
across every area and application.
We create solutions that add value to your business through digital transformation, technological infrastructure, and every area where your business is visible.
DIGITAL DESIGN
Don’t be confined to templates across the web, social media, and other digital channels. Build a consistent and effective presence that reflects your business identity across these platforms as well.
PRINT DESIGN
We approach design together with its intended use, production method, and brand objectives. With designs suited for production, aim to control costs and get greater value from the final application.
BRAND IDENTITY / CORPORATE IDENTITY
Before deciding how your brand looks, determine how it should look.
Corporate identity is not limited to a logo, colors, and typefaces.
It is the whole that defines how a brand expresses itself and how it should appear across different touchpoints.
First understand the brand.
#01
We begin identity work not by drawing a logo, but by understanding the brand.
The goal is not simply to create a new look, but to establish the visual system your brand needs on the right foundation.
Identity is more than a logo
#02
The logo is the most visible element of an identity. However, it gains meaning together with color, typography, visual language, and usage guidelines.
We determine how these elements will work together and how they will be carried across digital media, print, packaging, and physical spaces.
Not to look the same everywhere.
#03
The success of an identity system is not about repeating the same design across different applications, but about preserving the brand’s core character throughout them.
A good identity is not made up of designs repeated unchanged across different applications, but of a shared visual system that adapts to each area of use.
An applicable identity
#04
A design may look good on screen; however, it may not deliver the same result in real-world use.
We take factors such as scale, legibility, how colors translate to print, different materials, production methods, and cost into account from the very beginning of the design process.
Translating the existing identity to new areas
#05
Not every project requires creating an identity from scratch.
We begin by reviewing the existing logo, colors, typography, proportions, graphic language, and current applications when extending an existing identity to a new application.
We then assess the usage and production requirements of the new application.
A GOOD CORPORATE IDENTITY
It doesn’t just look good.
It represents the brand accurately, maintains consistency across different applications, can be produced, and can be adapted to new areas of use when needed.
In short:
It should not only look good, but work.
Good work starts in the right place.
At Saranta, we approach design, software, and production not as separate services, but as interconnected parts of the final result.
If your needs are clear, we can start working right away.
If we first need to determine what you need together, we can start there too.
