As part of the production process
We design for print.
We make design decisions based on the material, printing technique, and intended use.
We consider production conditions — from dimensions and color to material selection and printing technique — as the starting point of the design process. We see ensuring that the resulting design is practical to produce and the order is feasible to manufacture as one of the fundamental requirements of the design process.
BRAND IDENTITY
Make your corporate identity — with its logo, colors, typography, and every other element — work as a cohesive whole and maintain a strong impact across different applications.
DIGITAL DESIGN
Don’t be confined to templates across the web, social media, and other digital channels. Build a consistent and effective presence that reflects your business identity across these platforms as well.
The physical conditions of production and the intended use scenario determine design decisions.
The goal and the ultimate measure of success are both the printed product.
A designer can create any color, size, line weight, gradient, surface effect, or typographic detail they want on screen. However, conditions such as printing technique, material, machinery, surface, dimensions, color management, and finishing determine the limits of what can be produced, while the intended use, environment, and scenario determine the needs the design must address.
However, whatever we may say,
DESIGN QUALITY IS PUT TO THE TEST IN THE REAL WORLD!
And the consequences of wrong decisions are IMMEDIATELY APPARENT.
When visual and tactile information work together meaningfully!
If tactile information such as Braille (raised lettering) is part of the design, it should not only be designed as part of the overall concept; it must also be produced using materials and techniques appropriate to its intended purpose.
Colors on Screen Don’t Stay the Same in Print.
Colors should be evaluated with the printing technique, ink, material, and surface taken into account. Otherwise, noticeable differences may occur between the image on screen and the final printed result.
Corporate Color Is More Than Just a Color Code.
How colors will appear on different materials, surfaces, and printing techniques should be taken into account during the design process; color variations should be designed with their intended use in mind.
The Geometry of the Surface Is Part of the Design.
A design decision made for a flat surface can change the proportions, perception, and impact of the visual when applied without taking physical conditions such as corners, angles, and viewing perspectives into account.
The consequences of wrong decisions at any stage — from customer preferences to design, review, proofing, material selection, production, and finishing — can have a dramatic impact on the final result.
Moving Parts Should Also Be Part of the Design Scenario.
If the design surface includes moving elements such as doors, their movement and the changes they create during use should also be incorporated into the design scenario.
Custom Die-Cutting Can Change the Design Composition.
Physical factors such as the product’s position within the packaging, the die-cut line, and visibility should be evaluated together with the visual message of the design.
The Design Should Consider the Entire Application Surface.
If doors, windows, fixtures, and other physical obstacles divide the graphic surface, the design should be created with their position and use taken into account.
The Intended Use Scenario Should Also Be Considered in the Design.
How the packaging will be opened, how the product will be taken out, and which sections will be covered or visible during use should be considered alongside the design decisions.
WHAT WAS THE GOAL? WHAT WAS THE RESULT?
Text that cannot be read on the material
Colors that disappear against the wrong surface
Print that wears off or deteriorates during use
A product whose dimensions do not fit the intended use
Graphics that lose detail due to the printing technique
A design that fails to perform its function in the physical environment…
Yet all of these outcomes could have been anticipated.
So Who Is Responsible?
Don’t blame the pad printing operator or the graphic designer who prepares your artwork for print.In the field of printed products, you may be experiencing one of the possible consequences of choosing low-cost printed products while avoiding the cost of working with a solution partner who knows your business and understands your specific requirements — leaving you to explain yourself over and over again with every order.
Therefore,
APPLICABLE DESIGN
It is important to remember that it is about much more than simply “preparing a file that is technically suitable for printing.”
Good work starts in the right place.
At Saranta, we approach design, software, and production not as separate services, but as interconnected parts of the final result.
If your needs are clear, we can start working right away.
If we first need to determine what you need together, we can start there too.
